SaaS expansionA Well-Known eCommerce Company Taps into SEA Region
Client
The client is a leading eCommerce company with a presence in 30+ countries. The client has been successfully delivering industrial supplies globally for several years.
Business Challenges
Finding potential business partners in the region
Poor lead quality and pipeline health
Low understanding of cultural diversity of the region
Building dedicated regional telesales team in SEA countries
Solution
We helped client gain momentum by leveraging in-depth our understanding of regional dynamics, a vast talent pool of 500+ ready-to-hire in-country sales and business talent.
Lead Generation, Partnerships, and Telesales Services
Launched a 12-month customized inbound lead generation campaign driven by innovative content strategies and sophisticated targeting efforts
A team of talented telesales executives well-versed in regional languages like Cantonese, Mandarin, Bahasa Malay, Bahasa Indo, Thai and Vietnamese was appointed to boost customer engagement
Leveraged cross-industry partnerships to help the client strengthen their partner pipeline
Reached high potential decision makers
Ideal Customer Profile (ICP)
Purchase managers, inventory managers, production managers
Campaign Highlights
We devised and completed a 12-month appointment setting and lead generation campaign for a client. .
Our innovative inbound marketing campaigns across various digital channels combined with telesales added multipoint touches to the campaign.
Our telesales executives used specialized call scripts for each region to reach the right targets.
We could generate 200 leads in the first month itself. Of these, 75 were sales qualified leads (SQL) who have agreed for face-to-face meetings and then were 125 marketing qualified leads who have responded positively to our inbound marketing and PR materials. We could deliver 5000+ leads at the end of 12 months.
Resources
1 Marketing Manager
2 Account Managers
12 Telesales / Sales Development Representatives
Region
Thailand |Malaysia | Indonesia | Vietnam | Singapore | Philippines