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A Well-Known eCommerce Company Taps into SEA Region




Client


The client is a leading eCommerce company with a presence in 30+ countries. The client has been successfully delivering industrial supplies globally for several years.


Business Challenges

  1. Finding potential business partners in the region

  2. Poor lead quality and pipeline health

  3. Low understanding of cultural diversity of the region

  4. Building dedicated regional telesales team in SEA countries

Solution


We helped client gain momentum by leveraging in-depth our understanding of regional dynamics, a vast talent pool of 500+ ready-to-hire in-country sales and business talent.


Lead Generation, Partnerships, and Telesales Services

  • Launched a 12-month customized inbound lead generation campaign driven by innovative content strategies and sophisticated targeting efforts

  • A team of talented telesales executives well-versed in regional languages like Cantonese, Mandarin, Bahasa Malay, Bahasa Indo, Thai and Vietnamese was appointed to boost customer engagement

  • Leveraged cross-industry partnerships to help the client strengthen their partner pipeline

  • Reached high potential decision makers


Ideal Customer Profile (ICP)

Purchase managers, inventory managers, production managers


Campaign Highlights


  • We devised and completed a 12-month appointment setting and lead generation campaign for a client. .

  • Our innovative inbound marketing campaigns across various digital channels combined with telesales added multipoint touches to the campaign.

  • Our telesales executives used specialized call scripts for each region to reach the right targets.

  • We could generate 200 leads in the first month itself. Of these, 75 were sales qualified leads (SQL) who have agreed for face-to-face meetings and then were 125 marketing qualified leads who have responded positively to our inbound marketing and PR materials. We could deliver 5000+ leads at the end of 12 months.

Resources

  • 1 Marketing Manager

  • 2 Account Managers

  • 12 Telesales / Sales Development Representatives

Region


Thailand |Malaysia | Indonesia | Vietnam | Singapore | Philippines


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