Ad Tech Company Nets 350 Paying Customers in 12 Months



Client


The client is a leading Adtech company that helps brands to reach their target customers across multiple platforms. The client caters to small and mid-sized organizations all over Europe.


Business Challenges

  1. Lack of native language expertise

  2. Failure to find the right resources

  3. Poor inbound lead generation strategies

  4. Failure to find the right decision-makers

  5. Identifying and segmenting strategic partners in SEA region

Solution


Saas expansion helped the client to increase market footprint in the region by their business objectives with its experience, talent pool, and in-depth understanding of the regional dynamics.

  • Designed and implemented a 12-month lead generation and appointment setting campaign, which helped increase leads from 500 to 3000 across SEA region.

  • Our innovative inbound marketing campaigns across various digital channels combined with telesales added multi-point touches to the campaign.

  • A team of 12 experienced telesales executives were appointed for prospecting and they targeted prospects with customized call scripts. The call scripts were prepared based on our understanding of region and people.

  • Another team comprising 3 sales executives and AM worked closely with the client to seal qualified appointments. They worked with the client for effective account research and prospect profiling, and appointment setting.


Campaign Highlights

  • We have completed an appointment setting and lead generation campaign for a client.

  • Saas expansion maintained a steady momentum throughout the campaign by contacting more than 3000 businesses. This helped improve clients profile and brought some actionable results as well.

  • Saas Expansion optimized revenue potential by reaching high-profile decision makers

We could generate 200 leads in the first month itself. Of these, 75 were sales qualified leads (SQL) who have agreed to face-to-face meetings and 125 were marketing qualified leads who have responded positively to our inbound marketing and PR materials. We could deliver 350 paying customers at the end of 12 months.


Resources

  • 3 Sales and 1 Account Manager

  • 1 Partnership Resource

  • 12 Telesales / Sales Development Representatives

Regions - 6


Thailand |Malaysia | Indonesia | Vietnam | Singapore | Philippines


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