Are you aiming high web traffic and revenues? If yes, then you need to work on your website consistently and identify the areas for improvement. But that is not easy unless you understand your customer’s behavior, their demographic, searching and purchasing trends, and so on. This is where you may need Google Analytics. It is one of the most advanced analytics tools available and offers hundreds of dimensions and metrics to marketers. Now, you may ask how does Google Analytics help marketers to ideate, execute, and monitor powerful digital marketing strategies. Read this post to know the answers.
Google Analytics and Important Facets of Marketing
By setting an account in Google Analytics, you are set to gain in the following ways:
Audience: Who Are They and What Do They Like. Google Analytics offers valuable insights into your audience. It offers you valuable information on:
Demographics: Knowing your customers would help better brand positioning. By using the Audience section of Google Analytics, you get answers to the following questions:
How old are your customers?
Where do they spend the time?
What is their gender?
Interests: Knowing the audience and their demographics is not enough, you also need to understand their interests. For instance, Google Analytics will give you an overview on if your customers like sports, computers, food and drinks, or travelling, and so on.
Geo: Perhaps, you would agree that customers in different places do not think alike. For instance, in the SEA region comprising Thailand, Malaysia, Indonesia, Vietnam, Singapore, and the Philippines, there are more than 13 languages spoken and several dialects. The culture differs across these countries and regions within. The Geolocation feature allows marketers to understand where their customers are from, what language do they speak, and so on.
In addition to gaining this valuable information, marketers also get the following information:
Number of Users and Session
Average Pages Per Session
Average Session Duration
Ratio of New to Returning Customers
Behavior: How Do Your Customers Behave
Knowing how your customers respond to your campaign or website would help. You can check how long the customer stays on the particular web page, the top queries made by them, and the most visited landing pages on your website. There is an Inspect Site Search Data under the behavior tab, which helps you understand the queries entered by customers on your website. You can also check the landing pages metric to understand what pages are most liked or visited by customers, user experiences, the efficiency of marketing campaigns, quality of content added to these pages, and so on. Are you planning email marketing? If yes, you can set email tracking in Google Analytics account. Knowing this customer behavior would help you optimize the website for top search queries.
Goals: Is Your Digital Marketing Goals Being Met Needless to say, every business acts on certain goals and objectives. The same goes true with Google Analytics. You need to set goals in Google Analytics and it helps you track the user behavior and interaction on your website. The goals can be set to check the user response to specific page URLs, the number of users who visit the website or spend time on the website, the number of pages visited by a user before he quits the website, and so on. Google Analytics would inform you if any of these goals are met. You can also set a goal for any action taken by the user on the website such as reading content, sharing a piece of content, playing a video.
Acquisition: How Your Customers Find You This offers an overview of your marketing strategies and their effectiveness. You will get to know channels you receive your customers from, sources, and referrals. In short, this feature helps you understand if you are receiving visitors from social media platforms,or other channels. Once you understand this, you can easily set the budget for a particular channel. Google Analytics also allows you to gauge the performance of paid and organic campaigns. You can check the status of Google Ads by linking the Google Ads with Google Analytics Account. You can check the Search Console to identify the organic search queries.
As said before, Google Analytics exposes you to a big set of data, all of which may not be useful. In this condition, it becomes essential to extract customized reports featuring all the important information that you would like to know.
Although Google Analytics gives you an overview of customers and campaigns, still, it is important to partner with a trusted agency if you are entering into a new market. Are you planning to expand in the SEA region comprising Thailand, Malaysia, Indonesia, Vietnam, Singapore, and the Philippines? This post ends by introducing you to Saas-Expansion that has been helping businesses like you to expand in the region by using ready-to-hire sales and marketing teams. The company utilizes it knowledge, experiences, and in-depth understanding of the region to help its clients.