
Integrated Marketing & Telesales Service Helped a CRM Company Reach Key Decision-Makers

Client
One of the leading SaaS companies that provide tailored CRM solutions to the retail industry. It has a strong presence in the Americas, Europe, and Africa catering to small and mid-sized e-retailers.
Business Challenges
There is a heavy influence of regional language in business communication; uncovering the needs is difficult with English as the primary language.
Marketing not able to target the key decision-makers
Using key regional talent to drive revenue
Solution
SaaS-Expansion's regional presence across SEA with access to over 500+ key talent and 20+ partnerships was a perfect fit to help the client navigate the talent and language challenges to reach the key decision-makers.
Integrated Marketing & Telesales Service
6-month customized marketing campaign supported to drive inbound lead generation through content (sales materials, PR articles, webinars, interviews), SEO & social media strategy
Telesales to drive prospecting and booking appointments for the client
Uncover new use case and business opportunities
Reach key-decision decision-makers through forums
Ideal Customer Profile (ICP)
CEO, Marketing Director, CFO, General Managers, Business Development Managers
Campaign Highlights
We have successfully completed a 6-month appointment setting and lead generation campaign for a client.
We employed the best concepts of inbound marketing strategies to create opportunities for clients to find and attract the new sets of prospective buyers.
We have delivered some highly qualified prospects who ultimately became paying customers.
Our experts worked closely with the client team to maximize productivity and achieved all key objectives within deadlines.
In the first month, team could arrange 40 in-person meetings, as well as 35 product demos, resulting in 20 sales.
Resources
1 Marketing Manager
2 Account Manager
3 Telesales / Sales Development Representatives
Regions - 6
Thailand |Malaysia | Indonesia | Vietnam | Singapore | Philippines