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[2020] Ultimate User guide for Shopify for e-commerce merchants

Updated: Oct 30, 2020


Do you want to start an online store? There are several options before you such as getting it developed from an experienced web design agency to building a store on open-source platforms like WordPress to building a store easily on proven SAAS platforms like Shopify. Although the first two options have their pros and cons, still, nothing can match the online store at Shopify. Over the years, it has emerged as one of the leading all-in-one cloud SAAS platforms in the world. It used by all types of online businesses.


  1. Shopify is used by 500,000 active online merchants across 175 to power their online stores.

  2. According to Shopify, more than 1.2 million people across the globe are actively using Shopify backend platform.

  3. In 2019, more than 218 million people have purchased from stores built on the Shopify platform.

  4. Shopify maintains 80 servers worldwide, all continents.

  5. There have been a 45% increase in purchases from Shopify-built stores during the lockdown.

Benefits of Using Shopify

  1. Shopify offers user-friendly and easy-to-set-up interface.

  2. There offers a wide range of impressive-looking templates to choose from.

  3. Shopify offers excellent customizability, as you can enhance functionalities and features by integrating it with third-party apps.

  4. Equipped with powerful marketing tools, Shopify allows users to gain a competitive marketing edge while operating the store.

  5. Shopify supports most major payment gateways.

  6. The eCommerce software offers dedicated customer support, unlike other eCommerce platforms.

  7. Almost all Shopify store themes are mobile-friendly.

  8. No technical knowledge is required to operate the store.

  9. Shopify allows you to sell online, as well as offline.

  10. eCommerce stores built on Shopify can host unlimited SKUs.

How to Set Up a Shopify eCommerce Store

  • Visit to build a store from scratch. Enter your email address in the space given and click on the Start Free Trial button next to it.

  • Name Your Store: Start Your Free 14-day Trial of Shopify

Here enter your password and store name and click on Create your store

  • Let Shopify Know Your Intentions

On this page, you will see questions such as:

  • Are you already selling?

  • What is your current revenue?

  • Which industry you will be operating in?

  • Are you setting up a store for a client?

After answering the questions honestly, you can click on the Next button.

  • Add Your Address and Shopify Will Use it for Calculating Your Taxes!

Enter all requisite information on this page and Click on Enter my store button at the end. By clicking on this button, you automatically agree to Shopify Terms and Conditions.

  • Build Your Store The Way You Want

Your store name would appear on the left-hand upper side corner and your name would appear on the right-hand side corner.

Here, you can Select a Plan

You can choose a plan that meets your budget and business requirements. After choosing the plan, you can go back and continue with the store building.

You can click on Customizing Theme

Here, you can choose from Free Themes or Shopify Theme Store

There are hundreds of free design templates to choose from. You can easily customize the store themes with colors, as well as layouts of your choice.

Shopify allows you to take control of your website effortlessly. You can add some impressive images, add a new logo, and add text and so on.

After customizing the page, you go to the dashboard and scroll down to add a product to start selling, else, you can also click on the left-hand sidebar menu Products to start adding the products.

Click on Add product and you will see this section.

Here, you can add the product name and description. The description is essential for ranking on search engines. Hence, try to include product descriptions enriched with popular search terms. Ensure that the description that you add answers all questions that customers want to know from your brand.

Scroll down the page to add product images from your desktop or drive.

Always remember that great product images are important to attract customers to your website.

Next Set Your Price

Here you can set price, compare prices, cost per item, margin, and profit. The tax will be calculated automatically as per the address that you have entered during set up.

Next, you can set your Inventory.

Here, you can enter your unique SKU ( Stock Keeping Unit) number. Click on track quantity. This enables Shopify to notify you when the product stock depletes. For instance, if you have entered the quantity 5 for an item, Shopify will notify you when each sale is made. So, you get time to supplement your stock.

Next, add Weight. This will allow Shopify to calculate shipping rates during the checkout.

After this, you need to enter the Country of Origin and HS (Harmonized System Code). The country of origin symbolizes where the product is made, and HS is mainly used by border officers for product classification.

Perhaps, you may want to sell the product and its multiple variants. You can easily do it clicking on Variants Options. Here, you can enter Size and other options.

After adding all product details, you can go back to the dashboard and Add Domain.

A default domain name is provided by Shopify. However, you can also add your custom domain name. A custom domain makes your store look attractive and professional.

  • Set Up Your Payment Options

Click on the Settings on the bottom left hand of the page and the following window opens up.

Choose Payments and the following page opens up.

You can choose from different payment options provided and set up your payment system. Do not forget to understand the pros and cons of each system before choosing the one. Here, you may need some research.

Next, you can click on the publish button and start selling.


Owing to its amazing features, Shopify has emerged as one of the popular eCommerce stores in the world. It supports both new and established online sellers to optimize their online footprint through aesthetically appealing storefronts and user-friendly features.

About the Author

Saas-Expansion is a leading sales as a service (Saas) company in Singapore. Our clients can leverage our expertise in sales, telesales, partnerships and account management, clients, and revenues to fast-track their growth in Southeast Asia. Since, inception, we have helped our clients to test waters in Malaysia, Indonesia, Philippines, Thailand, & Singapore with minimal investment.


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