In 2019, a report by Google, Temasek Holdings, and Bain & Company indicated that Southeast Asia ( SEA) will become a $300 billion digital economy by 2025. The region comprises a large section of young users under 40 who spend at least 3.6 hours online every day. All these make it a lucrative landscape for digital marketing. So, are you ready to exploit the potential of digital marketing in the SEA region? If so, you need to focus on your content marketing strategy.
The Google report covered six countries Singapore, Malaysia, Indonesia, Philippines, Vietnam, and Thailand, which are known as the fastest-growing Internet economies in the region. There are over 13 officially accepted languages and various dialects spoken in these countries. Needless to say, huge cultural differences do exist. Hence, you need to understand there is no one-size-fits-all strategy that works for all. To build a right content marketing strategy you need to understand the cultural nuances across these countries, expectations of customers, upcoming trends and technologies, and so on, among others. Now, that requires a lot of online research and several permutations and combinations to understand what works and what doesn’t. For knowing this, you need to rely on several content marketing tools. This post introduces you through 10 popular content marketing tools used by digital marketers in the SEA region or those planning to make a mark in the region.
Google: When it comes to top content marketing tools in Singapore or any other country in the SEA region, one cannot avoid Google. Google offers a plethora of tools like Keyword Planner, Google Analytics, Google Trends, and Google Search Console that would help in designing and building an impressive content strategy. The best part is - all these tools can be freely accessed.
Visage: Do you want to create and promote eye-catching brand visuals? You can do it easily using Visage. It helps you create impressive infographics, reports, and presentations that would help you impress your young Internet users in the SEA region. No wonder, it is one of the popular content marketing tools in Singapore, where the Internet economy is fuelled by young and middle-aged users.
BuzzSumo: This is the popular content curation tool used by content marketers in the SEA region and elsewhere. This tool is equipped with features that enable brand monitoring, competitor research, and gauge influencer marketing. In short, it will help you understand what content is working in your favor and adjust the tonality of the content accordingly.
Spredfast: It is a powerful analytic tool that helps you understand the effectiveness of your content marketing. Spredfast offers you a broad overview through impressions, actions, and inputs against your campaign. It also compares your campaign with your competitor’s campaigns.
Grammarly: You will also need some impressive and real content to support your content strategy. The success of your content strategy depends on its structuring. Spellings and grammar form an integral part of content structuring. Grammarly, with its advanced built-in editors, will help you correct grammatical and spelling mistakes easily.
Hemingway App: This is another content marketing tool used by content marketers in Singapore, Indonesia, and Thailand. It allows you correct hard-to-read sentences, passive voice, and superfluous words, thereby making the content easier for a non-English audience.
PlaceIt: As a popular mockup generator, this app allows you to simulate a real-time online profile using images from its massive image library. You can check how your brand image will look across smart screens, mobile phones, tablet screens, and so on.
Evernote: As said before, it would take lots of research to understand your customers in the region. You can take research notes and build to-do lists easily using this platform.
Uberflip: It is a popular content experience platform that helps content marketers to map and create tailored, impressive content at all stages of the buyer journey. This platform features advanced marketing automation tool that helps minimize the gap between the customer demand and the content strategy.
Wideo: This tool allows you to create beautiful promotional video clips easily. It allows you to experiment with shapes, images, texts, movements, and audio. You can easily design and share your videos using Wideo.
In addition to this, several other content marketing tools would help you build, test, and implement a successful content strategy for the audience in the SEA region. The success with these tools will depend on your investment, creativity, and marketing strategies. However, if you need any help with your content marketing efforts in the SEA region, please feel free to get in touch with our team today. With vast experience and knowledge, our team of experts can help you tailor your content strategy to meet success in any Southeast Asian country.