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[2020] Ultimate User guide for Google Analytics

Updated: Oct 30, 2020


Do you have a website that is not performing? What has gone wrong? Without a valid customer data, it is impossible to determine where and how you have failed. And to know this, you need a robust analytics tool like Google Analytics. A survey by Hubspot states that 61% of marketers feel that generating quality leads and attracting traffic is one of the most challenging aspects of Internet marketing. Google Analytics offers insights on how many customers visited a page, how much time they spent on a web page, what were the most searched keywords specific to your business, and so on.


l Google Analytics is the most popular web analytics service available on Internet.

l In 2013, Google confirmed that more than 66.2% of 10,000 popular websites used Google Analytics.

l According to the Datanzye Service, more than 13.2 million websites use Google Analytics for tracking their website and SEO performance.

Benefits of Using Google Analytics

1. Google Analytics is absolutely Free.

2. It collects all important data needed to optimize the website.

3. It allows you see how your marketing campaigns work.

4. Google Analytics helps you understand your customers better.

5. It helps you identify the content that works.

How To Set Up Google Analytics For Your Business

To set up Google Analytics, you must have a Google Account. If you do not have, you must create a Google account.

Once you create the account, you can visit the Google Analytics page to set up the Analytics account.

Next click on Start for Free, and you will see this page.

Click on the Sign Up Button that you see as the first option, and you will get this page.

Once you enter all the requisite information, you need to configure the settings for data sharing.

Click on the “Get Tracking ID” and you will be prompted to agree to Google Analytics terms and conditions. After accepting the terms and conditions, you will get your tracking ID . For seeing the tracking ID, click on the Admin tab. In the Admin Tab, you can check Account and select your account name appearing in the drop down menu. Next, click on the PROPERTY column, go to the “Tracking Code”.

Image source - Google

The tracking ID informs Google Analytics to share Analytics data with you. The number would something like UA -XXXXXXXX-1. Here the number following UA will indicate your personal account number, however, the last set i.e. 1 in this case, will suggest the property. This is number is unique to every website. You have to post this tag to every page of the website. The code is usually placed before the </head> tag on each page. There is lot of manual work involved in tag posting. Nowadays, you can use various plugins that takes away your manual work and allows you install the tracking code easily on every page.

How to Set Up Google Analytics Goals?

Every web manager or website owner has certain expectations from the website. However, Google Analytics may not know this until you let it know. This is why you need to set goals. Here is how you can proceed with it.

Click on Admin tab at the bottom left page, which appears below the report list.

After click on the Admin, you can navigate to the desired view and you will see the Goals button. Clicking on that button, you will see a Goals dashboard. Here you can set a New Goal.

Here you will find three options for goals:

1. Goals from a Template: You can choose the goals from the template. If you do not get a template, perhaps, you have not selected the right industry. To see the template specific to your business, you must edit your industry.

2. Custom Goals: You can select custom from the list of options. Click on the Next Step and select from a goal type and click on the Next to set up a goal.

3. Smart Goals: Click on the Smart Goals and on the Next Step to set up your goal.

Types of Goals

There are four types of goals you can set:

l Destination Goals: Under this, you can set goals to track different URLs. The destination goal is ideal for tracking confirmation pages, thank you pages, and PDFs.

l Duration Goals: Here you can track how much time do people spend on your website.

l Pages/Screens Per Session: This goal enables you to measure engagement of user on specific number of screens or pages in every session.

l Event Goals: You can set this goal if you wish users to engage on app or specific pages or videos.

How to Use Google Analytics for Your Business

You will find four tabs in your Google Analytics account.

1. Home: Here you will get an overview of the sessions on your website. You can see the following information in detail:

a) Sessions: It gives you the sum of all interactions on your website at a specific time frame.

b) Avg. Session Duration: This gives you an idea of average duration of sessions on your website.

c) Bounce Rate: This term gives you an information on the number of visitors who have drifted from your website.

d) Goal Conversion Rate: This shows the sum of the overall conversion on your website.

2. Reporting: Under this tab, you will see all important information pertaining to the website including:

a) Dashboards: Here you will get an overview of all reports.

b) Shortcuts: This allows you gain easy access to reports that you would like to see often.

c) Intelligence Events: It shows you variations of traffic on your website. It sends you alerts when this variation occurs.

d) Real-Time: This report offers you an overview of visitors who are currently on your website.

e) Audience: It offers an answer to your major query - “ Who is visiting my website”.

f) Acquisition: How visitors landed to your website? See this tab to know the answer.

g) Behavior: This shows how visitors are interacting with your website.

h) Conversions: This report offers insights on visitor’s actions before the conversion.

3. Customization: It allows you to create reports according to your needs.

4. Admin: As the name suggests, this tab empowers you to manage your Google Analytics account, as well as switch between different accounts.


Google Analytics enables you understand what, when, and how it things work. It provides you all information required to optimize performance of your website. When you take the right decisions based on Google Analytics information you can easily achieve your business goals - traffic, leads, sales, profits, and above all - sustainability.

About the Author

Saas-Expansion is a leading sales as a service (Saas) company in Singapore. Our clients can leverage our expertise in sales, telesales, partnerships and account management, clients, and revenues to fast-track their growth in Southeast Asia. Since, inception, we have helped our clients to test waters in Malaysia, Indonesia, Philippines, Thailand, & Singapore with minimal investment.[1]


This will be common to all user guides.

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