Video Platform Bags $500K Contracts

Updated: Oct 31, 2020




Client


The client is a well-known video platform that helps telecom companies to reach their audience effectively. The platform allows clients to host, share, and manage their videos from the platform and offers high storage space. The client today counts some of the leading digital telecom players among its clients.



Business Challenges

  1. Poor database quality

  2. Lack of understanding of regional dynamics

  3. Lack of pragmatic approach

  4. Failure in connecting to the right decision-makers


Solutions

  • We carried a 6-month integrated lead generation and appointment setting campaign.

  • Leveraging the market knowledge and experiences, our demand generation specialists designed effective marketing materials such as white papers and case studies for targeting prospects. Additionally, a highly competent team comprising telesales executives with an in-depth understanding of the region and people executed outbound campaign activities for engaging and targeting buyers.

  • A dedicated account manager worked with the client to ensure their active participation throughout the campaign - from marketing material development to lead qualification to appointment setting through face-to-face or telephone conversations.

  • Two senior partnership resources worked with the client to seal appointments with the top decision-makers in various telecommunication companies.


Ideal Customer Profile (ICP)


CEO, CTO, IT Director, Marketing Director, CIOs, and other top-level executives


Campaign Highlights


  • An integrated lead and appointment generation campaign was successfully completed by Saas expansion.

  • This well-planned campaign saw the client signing up with three leading telecommunication players in the region, within the period of 6 months.

  • In addition to the appointments and quality leads, the campaign also helped client gain valuable insights into existing brands, their customized offerings in the region, customer feedback, etc.


The campaign produced 4 qualified appointments ( SQLs) in the first three months and 5 in the next quarter. On an average, there were 15% positive response from decision-makers we have approached. Most of them have agreed for a demo or requested an additional info about the client. Being impressed by our performance, the client has extended its partnership period with us.


Resources

  • 1 Marketing Manager

  • 2 Partnership Resources

  • 2 Account Managers

Regions - 6


Thailand |Malaysia | Indonesia | Vietnam | Singapore | Philippines


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